Target Your Posts
Hidden
in Facebook’s myriad settings options is the ability to target Page
posts to specific users based on their age, gender, location,
relationship status and other criteria. Brandon McCormick, Facebook’s
director of communications, wouldn’t say whether a targeted post gets a
greater organic reach within its subset of users than a post broadcast
to all a Page’s fans. But anecdotal evidence from TIME’s Facebook
account indicates that targeted posts reach a large percentage of the
fans they’re aimed toward in some cases. Even without a boost in reach, a
smartly targeted post is more likely to engage those users that do see
it. Brands can enable post targeting by selecting “Edit Settings” from
the “Edit Page” drop down menu in a Page’s admin panel.Use Photos, But Make Them Original
Plain-text status updates have secretly been one of most effective types of posts for boosting organic reach for years, but the company announced in January that it would be reducing the distribution of text posts and increasing distribution of others. Photos, when used correctly, can be a win for both audience engagement and reach, and they align with the increasingly visual nature of the social network and its spinoff apps. But be wary of “meme photos,” stock images with humorous or dramatic text layered over them. Facebook has reduced their reach in a quest to promote what it deems “high quality” content.Protect your Domain Name and Links
Facebook and other social media sites are targeting links that are posted multiple times in any given hour. In order to offset spamming of the same link social media sites especially Facebook has set up detection procedures that track the amount of times the same link is posted in a given hour and or day. If your link is being posted too frequently it can be blacklisted and your account can be placed in what’s called “Facebook Jail” for a time frame of days to weeks. Your account can also be closed. Also people who feel you’re posting your link too much can and do mark your link as spam without you ever knowing it, this is reported directly to Facebook. When marketing any link/url on Facebook especially an affiliate link be sure to attach it to a purchased domain name, then convert the domain name using link converters like www.tinyurl.com this will give you an extra layer of protection. Research shows that image adds get much more attention than randomly posting links, so learn how to create ads that contain your domain name. Post on your Facebook page or in the news feed no more than 3 times a day maximum. This keeps others from viewing your content as spam and they are more likely to view your content because it’s not posted too often. Facebook and other social media sites do not monitor images the way they do links, so create images with your domain name on the image and post. If you’re going to include a link do no more than 3 times in any given hour. If you want to post more frequently use the groups however post images without links because the groups are monitored also for excessive links being posted. Once your domain name is black listed you will not be able to use on Facebook.Post at Odd Hours Figuring out the best time to post on Facebook has been an elusive goal for social media practitioners for years. Consider this, though: with 757 million people now visiting Facebook every day, maybe you don’t want to post something at the same time as everyone else. If the type of content you’re posting might appeal to people who are awake late at night or early in the morning, try posting during off-peak hours. Remember that it’s easy to schedule a Facebook post in advance.
