1. Put your audience front and center
Since your ultimate goal is to convert your visitors into paying customers, it’s only logical to build your marketing strategy around them. This means you should literally focus all of your efforts into getting to know your audience first and anticipate how they might react. It will also help you figure out which influencers they would follow and the type of content they would prefer. That would also include checking out appropriate blogs, articles, tweets, YouTube channels, or forums.Read more at
